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Do not combine LA1 and LA2 Learning Activity #1: Each question should be about 100 words QUESTION 1: A commanding officer of a US Navy warship once said: “My job as a leader is to ensure the crew trusts me if we have to go into battle”. Similarly, in the civilian context, as an employee, you would want a leader that you can trust in hard times. As a leader, how would you earn that trust? QUESTION 2: We are often faced with “attitude” from employees of companies we deal with, such
are airlines, supermarkets, department stores, restaurants, etc. How much, if any, do you think the corporate culture created by the company’s leadership contribute to this attitude? Cite some examples from your own experience.

Learning Activity #2 Should be about 200 words QUESTION: Baby Needs a New Crib An on-line retailer that sells home and children’s items, such as children’s furniture, clothing, and toys, was seeking a way to reach a new audience and stop the declining sales and revenue trends it was suffering. A market research firm hired by the retailer identified a new but potentially risky market: lower-income single parents. The new market seemed attractive because of the large number of single parents, but most of these households were severely constrained in terms of their monetary resources.

The research firm proposed that the retailer offer a generous credit policy that would allow consumers to purchase up to $500 worth of merchandise on credit without a credit check, provided they signed up for direct payment of their credit account from a checking account. Because these were high-risk consumers, the credit accounts would carry extremely high interest rates. The research firm believed that even with losses, enough accounts would be paid off to make the venture extremely profitable for the on-line retailer. Should the retailer pursue this new marketing strategy? Why or why not?

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