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Assignment #1: The Competitive EnvironmentPlease review the video tutorials in the learning activities area before proceeding.This will be another step in starting work on your Final Project: Review the scenario Tim’s Coffee Shoppe. You will begin to create the foundation for your Final Project marketing plan.
Checklist:
•Describe the competitive environment based on your CPM you did previously.
•Read the customer surveys in Tim’s file cabinet in the Unit 9 simulation.
•Discuss how you would revise the 4 P’s of marketing for Tim’s based on the above information and how it will impact Tim’s marketing strategy.
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