Read the Assurance of Learning Exercise 8A and 8B on page 282 of the textbook. Prepare a product positioning map, and perform the EPS/EBITcalculations given in 8B. Discuss, in a one and half-page APAformatted paper, how the product positioning is aligned with McDonaldâ€™s corporate strategy. Identify potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy implementation.
Textbook: David, F. R. (2011). Strategic management: Concepts and
cases (13th ed.). Upper Saddle River, NJ: Prentice Hall.
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