Unit 7 Assignment

Unit 7 Assignment

Order Details

Marketing Simulation
The simulation is available at hbsp.harvard.edu. Log in and click My
Coursepacks, and then click
�MT450 Marketing Management.�
Simulation Instructions
You should play the simulation in three steps which are explained on
the Prepare > How to Play
Step 1: Review the dashboard and detailed reports under the Analyze tab.
The reports, accessible from the Analyze > Dashboard Overview screen
will give you information
about Minnesota Micromotors (MM) current and historical sales, product
features that are desired by
customers, how feature performance is changing for the motors over
time, and financial statements
for the company.
Step 2: Enter decisions for Quarters #10 and #11.
You must click on the Decide tab to enter your estimate and decisions.
On the Decide > Your
decisions screen, enter your estimate and decisions for the list price
of the motors in U.S. dollars and
percentage discount that MM will offer large-volume customer and
distributors (channel margin). You
must also enter how many budget dollars they plan to invest in the
sales force, in large and small
volume customers, in acquiring versus retaining large volume
customers, in market research, and in
research and development.
Step 3: Review Company Results and Adjust decisions.
After submitting your decision, the simulation will advance one
quarter. You must return to the
Analyze tab to review the results of your decision and to read any
news about the marketplace.


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