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Integration here means targeting your consumer audience based on information about the relationship that a business has with customers, in accordance with the customer’s previous purchases from the store. The challenge of integration for CRM (customer relationship management) is that customers need their own solutions, not a solution that has been put together from different sources to make it whole. They need something that they can plug into their own CRM system to send pertinent messages to their customers. Stores need to have a presence with their customers at all times, because you never know who will need what and when. This means that you need to have the right product at the right place at the right time. This combined with effective and timely communication with your customers will make you a winner. Integrated customer relationship management is an effective program for traditional retailers who need to find new and effective ways to attract customers to their stores.

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