Now Top-Shop customers have the opportunity for the first time to view Top-Shop Unique designs in different colors as the models are displaying the clothes on the catwalk and at the same time what they like online. This way, their selections will be delivered to them months before they are available at stores. Top-Shop’s use of this channel was inspired by media organizations use of social media. Using different channels is an effective sales strategy because it shows customer preference by ensuring a flawless and dependable brand experience. Top-shop is a fashion retailer and they are they are inclined towards providing customer services and experience
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