Complete a SWOT analysis for the selected industry. The SWOT analysis
allows a business to understand how a competitor is positioned in the
environment by assessing its strengths, weaknesses, opportunities, and
threats. An understanding of a competitor’s position can be a key for
a business to determine where funding and resources should be allotted
to create new products or services.
Use information in the industry profile overview and other scholarly
sources as needed. The SWOT analysis should include each of the
Write a 1,050- to 1,500-word paper, including the following attributes:
•SWOT analysis, including a SWOT chart
◦Identify opportunities (either product or service) that could improve
the customer experience.
◦Define strategic tasks.
◦Assess the industry’s capabilities.
◦Identify the barriers to strategy implementation.
•A response to the following:
◦Based on the SWOT analysis and strategy evaluation, what are some
creative actions the industry can pursue to include innovation as a
component of their strategy?
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