Marketing Audit Maximum grade 100Weighting 40%Your first assessment task asked you to reflect on and write about the concept of the value proposition and
exchange. This assignment now asks you to build on this by conducting a marketing audit and then from that information develop a marketing plan – assignment 2. Unlike the first assessment which was an individual marketing reflection, the first and second assignments can be conducted individually or in groups. Once you make your decision to be in a group you cannot change groups or opt out of the group. We ask that each group provide a group contract signed by each member and each group nominate a person who’s responsibility is to submit the assignment on behalf of the group. Information about the group contract will be available on Study Desk. if you are working as an individual you are not required to nominate this to the Course Examiner. Nomination is required for those students choosing to work in groups. The preference is for those of you working in groups for the group number to be three (3) people.
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