INTERNAL ANALYSIS(answers the questions –How did we get here?
Internal Assessment to Resource-Based View Analysis-Tangible Resources
•Financial(be sure to include a financial performance analysis–details provided in class lecture notes)
•Innovation & creativity
oValue Chain Analysis-Primary
•Marketing and sales
•Human Resource Management
oCore Competency Analysis-Organisational Capabilities
•Specific knowledge, skills and abilities•VRIO analysis-Key Success Factors (KSFs)
•Identify a minimum of 3 KSFs that support your company in achieving competitive advantage.
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