INTERNAL ANALYSIS(answers the questions –How did we get here? Internal Assessment to Resource-Based View Analysis-Tangible Resources •Financial(be sure to include a financial performance analysis–details provide-din class lecture notes) •Physical •Technological-Intangible Resources •Human resources •Innovation & creativity •Reputation o Value Chain Analysis-Primary •Inbound logistics •Operations •Outbound logistics •Marketing and sales •Service-Secondary •Procurement •Technology Development •Human Resource Management •General Administration o Core Competency Analysis-Organizational Capabilities •Specific knowledge, skills and abilities•VRIO analysis-Key Success Factors (KSFs) •Identify a minimum of 3 KSFs that support your company in achieving competitive advantage. This assignment should be no more than 8-10 pages in length not including appendices cover page, etc
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