Strategic Intergrated Marketing Communications

Strategic Intergrated Marketing Communications

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1) Critically appraise the concept of integrated marketing communications and how this relates to other areas of marketing and business management

2) Critically evaluation the key elements of marketing communication mix from Singapore Airlines – Scoot ( How they are the first company
to fly into Australia)

2a) Make recommendations for an Integrated marketing communications plan using SOSTAC, SWOT to target a new, clearly defined market/market segment from part 2

Pre-Written Pages: 14



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