Assignment 1: Social Media Marketing ( 3 pages)Discussion TopicTask: Reply to this topicIn recent years, social media has been a rapidly growing marketing communications vehicle. In your view, how well has social media performed in helping companies achieve their marketing communications objectives? Provide an example of a company/brand that uses the medium effectively and an example of one whose social media initiatives need improvement. What separates the peak performing brands from the “also-rans” in this medium?
Assignment 2: ( 2 pages)Personal Application ( my organization is high school this time)Discussion TopicTask: Reply to this topicProvide a detailed overview of your organization’s marketing communications program.What media and messages are the most prominent? Why? How would you change the program to make it more successful? Would you change some elements of the messaging? Would you shift dollars from one medium to another, or try to gain additional budget and add new media to the mix?
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