Service Quality and the Relation to Sales in the Airline Industry

Service Quality and the Relation to Sales in the Airline Industry

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For the research question and hypotheses you developed in your Module 5 Literature Review assignment, write a report outlining the type data you would collect, how you would collect it, and how you would analyze it. Your report must contain the following sections: Study Design, Population and Sample, Variables and Measures, Data Collection Methods, Data Analysis Methods, and References. See Report 3 starting on page 374 of the Sekaran and Bougie text for an example, but remember that your report will differ from this example because you are not actually completing the analysis. You will turn in this assignment in Module 9.

The primary purpose of this assignment is to give you experience in determining appropriate research methods to be used with the research question and hypotheses you have posed and with the type data you would need to collect to answer your question. Your report must contain the sections indicated in the previous paragraph, and APA formatting standards must be followed throughout. The paper does not have to be lengthy; perhaps 750 to 1500 words.

You may find it helpful to outline your paper before you begin to write it. An outline helps you see the logical connections (or lack thereof) among the parts of the paper. The following gives more information on what should be in each of the sections mentioned above. A good point to keep in mind is that your methodology section should be in enough detail that if you gave someone else your methodology section and your data, they could do the analysis.

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