Background: (no more than one-third of paper)* A brief history of the organization Its mission, products, services. Basic information, such as its market share, competitive position,employee mix (please include at least two “visuals”). The key challenges that the organization faces and how it plans to meet those challenges Analysis: (a least two-thirds of the research paper). Your sense of the organization’s values and “culture,” indicating the basis for your analysis (use the questions and material on pp. 31 – 33 of our textbook in your analysis). If relevant, what makes this organization successful–or even outstanding–in its field (in your view)
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