RyanAir

RyanAir

Order Details

RyanAir’s brand history has been marked by “cost-cutting measures” . They have managed to succeed in the European market context by consistently reducing costs to the absolutely lowest level. This has consistently meant eliminating not only the luxuries of the flying experience itself but also having highly Spartan advertisement, customer service policies such as refunding and support that are as minimalist as possible, and so forth. RyanAir has been a cost-leader if not always a value leader. RyanAir’s brand DNA has traditionally been about “cheap” (Ganasuskaite, 2014; Vizard, 2013; Moth, 2014; RyanAir, 2014). RyanAir’s basic package offered to the public can be considered to be a “‘no frills’, challenger brand ethos”

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