In this assignment, you will demonstrate your mastery of the following course outcomes:
Identify the strategies for generating profit using various pricing, merchandise assortment, visual merchandising, customer service, and store management tactics
Understand and describe consumer shopping behavior, including consumer motivations and decision-making processes, in the context of retail business
Describe retail objectives and competitive strategies
Describe the segmentation-based strategies and products offering differentiation strategies
Pre-Written Pages: 8
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