The purpose of this assignment is to apply principles of the marketing research process and develop market research and analysis skills by:
1. Identifying a marketing problem
2. Clearly articulating research objectives
3. Designing, critically evaluating, interpreting and refining market research questions for a descriptive research study
4. Evaluating and building the initial framework for a data analytic plan based on a proposed list of research questions.
Pre-Written Pages: 11
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