Responses of young consumers from Britain and China toward sex appeal in advertising

Responses of young consumers from Britain and China toward sex appeal in advertising

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As we all know, Britain and China are countries with extremely different culture. They do have a different culture in food, fashion,
beliefs, and language, etc. In this dissertation, I am going to investigate the differences in attitudes between teen consumers from
Britain and China toward sexual advertising. This dissertation will mainly focus on what the teen consumers from these two countries think
about sexual advertising, their change of attitude to sexual advertising and what drives these changes. Project Aims/ Research questions: -Do the teen consumers from Britain have greater acceptance toward sex appeal in advertising? -Do their attitude toward sex appeal toward advertising change over time!? -What drives their attitudes change toward sex appeal in advertising?

Pre-Written Pages: 40

 

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