Reflective Report on the Business Game Simulation – Eggplant

Reflective Report on the Business Game Simulation – Eggplant

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The purpose of this paper is to develop a reflective report on the business game simulation. The game of the business strategy is nothing more than the computer based game that is online played by the members of the group, formed in it. In other words, it is a business strategy game that provides an overview of the overall market situation (competition) (Thompson Jr, Stappenbeck & Reidenbach 2010). The game inevitably helps the businesses in making fruitful decisions by analyzing the strategies of their competitors. Precisely, it can be stated that this business tool allows the companies to develop effective strategies to overcome cutthroat rivalry in the target market. The present study is intended to recognize and reflect the strategic standing of the company in the competitive footwear market. The major objective of the report is to analyze the operations and the decision of Eggplant that were taken from year 11 to year 15. In this regard, the report includes the analysis of the competitive strategy that has been adopted to achieve competitive advantages. In order to have more profound knowledge about the competitiveness of Eggplant, the manuscript also includes the analysis of MACRO environment of the company.

Pre-Written Pages: 13


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