Commercials usually target a specific section of the population for different products. This is based upon perceptions that some ethnic community prefers to use a certain product containing specific ingredients, because of their inherent characteristics. This again is stereotyping because it fosters the image of a product associated with the color of a person’s skin. The ad is then made with models from that particular community who emphasize that they use this particular product because it contains ingredient X, and as the product is already linked with the perceived characteristics of that race or community, it is racial discrimination.
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