Project Title: Analyzing the Influence of Foreign Food Brands on the Dietary Habits of Consumers: A Case Study of Yo! Sushi in the UK market Overall Aim: The aim of this dissertation study is to perform an analysis on the influences and impact of foreign food brands on the customers’ dietary habits. Specifically, this study will be performed within the context of Yo! Sushi in the British market. This study will focus on determining the major factors that make foreign food brands such as Yo! Sushi, influence the food habits, dietary preferences and acceptance of food by the British customers. This dissertation study will also examine how the foreign food brand’s culture influences the customers’ food habits and how foreign food brands such as the Yo! Sushi may be able to encourage customers to make an actual purchase of its food items.
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