Pricing strategies-Marketing

Pricing strategies-Marketing

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MT2: Online pricing strategies Discussion Topic Do firms need to employ different pricing strategies for their online operations? Briefly describe and analyze innovative pricing strategies that are used in the online environment. Give examples of companies successfully using them.Baye, M., Gatti J, Rupert J., Kattuman P, & Morgan J. (2007, Fall). A dashboard for online pricing. California Management Review, 50(1), 202-216, is a good place to start your research for answering this question. Based on your research, recommend an online pricing strategy for your organization.Assignment 2 ( 2 pages) Personal Application

Discussion Topic[Note: In case the organization in which you are currently working in, does not have a pricing mechanism in place e.g,
schools, non-profits, government, defense etc., then you are free to choose another organization that you are familiar with for this Week 7
PA question].A price-setting process is a sophisticated multi-step approach that has to take into account the external environment,
competitors, and consumer demand for the product, as well as internal factors such as operating costs.

1. After summarizing the main steps of the price setting process and the most important aspect of each stage, choose one of those steps and
discuss the relevant challenges that your organization may (or does) face while setting the price. Specifically mention the factors that
the organization must consider in determining the price.

2. In some cases a company has to cut its prices or react to price cuts initiated by competitors. What are the various strategies for and possible implications of such actions for the organization? You are expected to present research findings (from your company or industry,
as well as academic) while answering this question.•K-K, C16 Developing Pricing Strategies and Programs•Baye, M., Gatti J, Rupert
J., Kattuman P & Morgan J. (2007). A Dashboard for online pricing. California Management Review, 50 (1), 202-216.(RR)

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