The synopsis of this paper is that Porter’s five-force model focuses on the framework which encompasses the economical situation, and therefore profitability of the real estate industry. Application of the model is the process that means profitability, for which the company needs to be established comprehensively so that it can respond to its competition in a cohesive manner. Porter emphasizes that Competitive Strategy cannot be considered a conventional learning process but an outline for managers to examine rivalry and opposition in the real estate industry to expect and be equipped and organized for variance in the industry, fresh rivals and modifications in market patterns to improve their company’s general position.
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