Porters 5 Forces and CDPEST analysis of cosmetic industry

Porters 5 Forces and CDPEST analysis of cosmetic industry

Order Detail

Conduct a thorough industry analysis using Porters 5 Forces and CDPEST analysis. You will then proceed to analyze a company within this industry. Please note that you have to confirm your team’s industry choice as well as company choice with me before you start working on this part of the assignment. Industry analysis should contain the following sections:

1. Porters 5 Force: This analysis is undertaken to understand industry profitability and should include a discussion of:

a. Threat of New Entry

b. Buyer Power

c. Supplier Power

d. Threat of Substitution

e. Competitive Rivalry

f. Implication of your research for a new entrant as well as an existent company.

2. CDPEST Analysis: This analysis is undertaken to understand the macroeconomic factors that influence the industry and should include a discussion of the following factors

a. Cultural

b. Demographic

c. Political

d. Economic

e. Social

f. Technological

g. Implication of your research for a new entrant as well as an existent company.

NOTE: For the CDPEST analysis, you might not be able to discuss each factor. If this is the case, simply discuss why a specific factor is not important for your chosen industry. For example, for some industries, political factors might not have a significant impact on the company. If this is the case, state this and provide an explanation of why. The industry analysis needs to be short, yet contain the necessary information. The industry analysis should provide a good 360 view of the factors influencing the industry and at the same time form the basis of Part B of your assignment. Only summarize the key analysis in a paragraph form, while the detailed industry analysis should be included as an exhibits, tables or figures. Restrict the written format to a maximum of six pages (this excludes exhibits, tables or figures), 11 font, 1.5 space. You should provide appropriate citations. Please use the AMA citation style. Please note that the quality of this section is dependent on the quality of your research. Company Analysis: A brief write-up about the chosen company. This section should contain (but not limited to) a mission statement, revenue of the company, employees, product mix, geography in which the company operates, as well as a SWOT (Strengths, Weakness, Opportunities and Threats) analysis. This section should be in paragraph format with useful statistics and charts included in appendix. This section (excluding appendices should be no longer than 4 pages 11 font, 1.5 spaced)

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