Please Use Authorized Hard Rock Corporate Logos

Please Use Authorized Hard Rock Corporate Logos

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Persuasive Email assignment.

1. View the Hard Rock video: https://login.cengage.com/cb/login.htm?app=hm
[email address: malederek@hotmail.com password: 0801Jim ]
Click “Videos” Tab
Click “Chapter 8 Persuasive Request: Hard Rock Café” [8 minute video]
2. Review the Hard Rock Café Website: www.hardrock.com/cafes/cleveland/
3. Prepare a persuasive email [email format] based upon information and instructions below.
Video Library 2: Persuasive Request: Hard Rock Café. This video takes you inside the Hard Rock Café where you learn about changes it has undergone in surviving over 30 years in the rough-and tumble world of hospitality. One problem involves difficulty in maintaining its well-known logo around the world. While watching the video, look for references to the changes taking place and the discussion of brand control.

 

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