Organisational Issue and SWOT Analysis

Organisational Issue and SWOT Analysis

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Individual Assignment: Organisational Issue and SWOT Analysis Whether large or small, every organization will at some point encounter issues that might be challenging. Take for example the global franchise Cold Stone Creamery. Several years ago, Cold Stone Creamery franchises were rapidly expanding, and it seemed there was one on every corner. They had a unique product: high-quality, hand-crafted ice creams with a bevy of toppings and flavor combinations. Cold Stone became trendy and began expanding at an extremely fast pace. Soon, franchises started opening too close to one another and were hurting each other’s sales. As fast as franchises were opening, they were closing as well. This is a perfect example of an organization that encountered the issue of expanding too quickly.

Organizations can face a multitude of challenging issues that need to be addressed. One effective tool an organization can use to self-evaluate and determine potential issues is a Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis. A SWOT analysis can help in the decision-making process for new strategies or ventures. In addition to facilitating analysis of the organization’s internal characteristics, SWOT analysis also introduces the notion of external environmental analysis, which you will explore in more depth in the next module.

Review the Learning Resources from this unit and focus on organisational issues and SWOT analysis; use these as a basis to identify one to two additional scholarly sources on internal organisational analysis.Identify an issue in the organization you selected. Organizational issues may include ethical problems, understaffing or overstaffing, overuse or underuse of resources, lack of communication between teams and stakeholders, lack of innovation, decreased profits, or other problems or challenges faced by the organization. The issue should be of strategic importance, with a demonstrable impact on organizational performance.

To complete this Individual Assignment: Describe the organizational issue that you have identified for your Final Project – lack of investment in employee retention, attriuted to poor HR process and evaluations or lack of, no training allowances, no dedicated effort to a culture of safety though it is advertised and ‘preached’ on
corporate literatureExplain the scope of the issue – this is rampant throughout the organization, from full-time corporate staff, to field-workersExplain how the issue you identified may impact the organisation from an internal perspective – a lack of sincere respect and integrity from upper management in regards to employee well-being, growth, and towards what they preach as a culture of safetyPerform a SWOT analysis on the organization you selected and analyze the results.Provide two to four questions you might need to ask key stakeholders in the organization in order to obtain additional information that would help in refining your analysis.Be sure to
include references to all sources, including your Learning Resources, in Harvard Referencing Style.

Learning resources for this unit: Child, J., (1972) ‘Organizational Structure, Environment and Performance: The Role of Strategic Choice’, Sociology, 6 (1) pp.1-22‘Organisational Structure, Environment and Performance: The Role of Strategic Choice’ by J. Child, in Sociology, 6(1). Copyright 1972 by Sage Publications Ltd. Reprinted by permission of Sage Publications Ltd. via the Copyright Clearance CenterOrganisations often have their own political process in which people in power have the final approval in strategy and decision making. In this article, Child examines theoretical models that have focused on contextual variables, not taking into consideration strategic choice. He develops and illustrates a theoretical framework that recognizes organizational politics.

Helms, M., & J. Nixon, (2010) ‘Exploring SWOT Analysis – Where Are We Now?: A Review of Academic Research from the Last Decade’, Journal of
Strategy and Management, 3 (3) pp.215-251Exploring SWOT Analysis-Where are we now?: A review of academic research from the last decade by
Helms, M.M., & Nixon, J., in Journal of Strategy and Management, 3/3. Copyright 2010 by Emerald Group Publishing Limited. Reprinted by
permission of Emerald Group Publishing Ltd. via the Copyright Clearance Center.SWOT has been used for many years by organizations as
a strategic management tool. In this article, Helms and Nixon analyse how SWOT has been utilized, and how it can be linked to other tools to
strengthen strategic strategy.

Shahzad, F., R. Luqman, A. Khan, & L. Shabbir, (2012), ‘Impact of Organizational Culture on Organizational Performance: An Overview’, Interdisciplinary Journal of Contemporary Research in Business, 3 (9) pp.975-985. Retrieved from
culture impacts various business processes and strategies. In this article, the authors analyze the impact organizational culture has on organisational performance. The authors focus on different dimensions of organizational culture, and the balanced scorecard (BSC) to measure performance.

Handy, C., (1993) ‘On the Cultures of Organizations’, in Understanding Organizations, 4th edition, Oxford: Oxford University PressThis book excerpt summarises four organizational cultures: the power culture, the role culture, the task culture and the person culture. Handy provides an outline of each culture, and highlights main ideas, strengths, weaknesses and processes.

MindTools, (2013) SWOT Analysis: Discover New Opportunities, Manage and Eliminate Threats, Available at:, (accessed: 19/02/13)This Web site provides information on what is included in a SWOT analysis and why it is beneficial.

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