Research objectivesYou are to write a report for the Marketing Manager of Fairprice analyzing all the survey data and covering all the service
Satisfaction levels for the following:
Overall physical appearance
Overall reliability of Fairprice employees
Ability to respond to shoppers’ needs
Trustworthiness of Fairprice employees
Empathy of Fairprice employees
Overall shoppers’ willing to pay
Pre-Written Pages: 17
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