Marketing can be defined as the method of informing customers of the value of a product of service to attract them to do business with you. This is crucial link between requirements and responses. Marketing is the planned process for creating and delivering value to customers while managing your relationship with clients in the most effective manner. This means that the marketer has to know his/her targets and understand the buying habits of consumers. Marketing is life line of business. The issue to be addressed here is: are new channels for marketing as effective as old methods? The old methods were the conventional methods such as advertising radio, TV, newspapers and magazines, billboards, flyers etc. envisages the use of mass communication.Apart from this were personal marketing on one’s contact and working in the field to make new customers and maintain the older ones. However the most effective and successful method of marketing is “word of mouth” which is the new way of marketing.
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