marketing research

marketing research

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The aim of the module is to provide students with an introduction to business organization. The module will give students the opportunity to develop a good understanding of how organizations are structured and managed as well as providing students with an introduction to some of the key themes of organizational behavior. This resit assignment is designed to assess the following learning outcomes and accounts for 50% of the overall module mark.

  1. 1. Explain the nature and forms of business organization;
  2. Demonstrate an understanding of the nature of organizational behavior;

This assignment requires you to write a 1,500 word original essay answering the following question:

Using a significant International Public Company as a case study, examine specific instances which demonstrate how and why an organization is affected by both internal and external challenges.

You should include in your work three relevant quotations, and your essay should be based on five key sources, each of which should be cited no more than three times. All such content should be correctly referenced – see “Plagiarism” overleaf. You are required to incorporate module-relevant theories and models as detailed on the assessment criteria.

Pre-Written Pages: 5


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