Marketing Research Paper

Marketing Research Paper

Order Details

Select a current advertising campaign that you feel effectively delivers its product or service message to the target audience. This could be a B2B or B2C campaign. Describe your assessment of the target audience and why you believe the advertising message is relevant to the audience. Also, identify as many different types of medium as you can find that illustrate an integrated campaign (advertising could include print, internet or broadcast medium). Provide your insights as to why the various medium was selected by the advertiser. Provide any visuals in your paper that support your rationale. The final assignment should be five pages or more in length (exclusive of cover page), double-spaced with one inch margins on each side.


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