Using the suggestions for the source of inspiration for an idea identify a current advertiser that you believe brings forth a clear, effective ‘big idea”. Describe why and provide a visual support in a one page report.
Below is the suggestions about this report:
Layout person as editor. Although the person who creates the visual idea may be the same person who does the layout, the two funcitons are different. The visualizer translates an idea into visual form; a layout person uses that
illustration and all the other elements to make an orderly, attractive arrangement. The importance of the element determines its size and placement within the advertisement.
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