You are a senior marketing consultant working for ‘Global Marketing Solutions plc.’ Nike has commissioned you to produce a report that answers the following questions:
Answer ALL of the following questions:
1. Critically analyse the extent that Nike’s marketing mix is standardised and/or adapted across international markets. Conclude by providing a 2-3 paragraph summary that discusses whether you consider this to be an appropriate strategy(s). Remember to support your answer. (65 marks)
2. Discuss which Internationalisation Process Theory (IPT) ‘best’ describes the internationalisation process that Nike has undertaken. Again, remember to support your answer. (30 marks)
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