1- Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need
about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers? 2- Determine whether or not this information can be obtained from secondary sources. 3- Using table 4.4, choose the appropriate survey method(s) you would use to collect primary data for one of your information needs. What sampling method would you use?
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