the product line which is experiencing declining sales and market share and to formulate a new Marketing Plan to increase sales and marketing in t h e c o u n t ry yo u a re b a s e d and to present this newMarketing Plan to the Regional Marketing Director for A s i a before implementation. Your marketing plan will consist of FIVE key sections:1. Executive Summary2. Situation Analysis (Marketing Audit)3. Marketing Objectives4. Marketing Strategies and Programmes5. Finance and Budgeting6. Marketing Monitors and Controls
Pre-Written Pages: 15
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