Marketing Plan for a company which is practicing CSR. As the final assignment for this module, you are required to write a Marketing Plan for the implementation of the marketing strategy of an existing company which is practicing CSR in one specific country (e.g. McDonalds in Thailand). International Fashion students should focus on a relevant company in fashion sector only. This plan should identify ways in which the company could generate value for stakeholders in a specific market.This assignment should be presented in a standard marketing plan format of between 2,000 – 2,500 words.
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