Marketing Plan for my company

Marketing Plan for my company

Marketing Plan for my company

Order Details:

An industry/market/competitor analysis

 A justification for the launch/re-launch of the amend, improve and/or extend product/service

 An outline of major marketing opportunities for the new/modified product/service

 A recommended marketing strategy based upon segmentation, targeting and positioning (with reflective reference to the Marketing Game simulation exercise)

 The marketing strategy to detail marketing mix variables (with reflective reference to the Marketing Game simulation exercise)

 The proposal of a promotion plan and the promotional mix

 A draft marketing budget detailing categories of expenditure and a notional financial profile of the contribution of the new product/service

 Demand forecasts based upon known demand for the organisation’s products/services allied to sales targets

 Some contingency considerations

 A Conclusion – also reflecting critically on the experience of the Marketing Game simulation exercise

 A Bibliography (Harvard system of referencing)

 Use of course material and models from recommended and additional sources

Pre-Written Pages: 16

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