Marketing outline of PRIMARK organisation

Marketing outline of PRIMARK organisation

Marketing outline of PRIMARK organisation

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PRIMARK as the organisation to discuss in this assignment. From 2.1 to 2.5 must include Ansoff Matrix, Boston Matrix,Porter five Force,PESTLE analysis. From3.1 to 3.5 please suggest two new ideas (services or products) for
Primark base on marketing 7P theory. This is a broad-based unit which gives learners the opportunity apply the key principles of marketing. Firstly, the unit looks at the definitions of marketing, and what is meant by a marketing orientation and the marketing process.
Next, learners consider the use of environmental analysis in marketing and carry out their own analyses at both
macro and micro levels. They will also investigate the importance of market segmentation and how this leads to the
identification and full specification of target groups. Learners then consider buyer behaviour and positioning. The
unit looks at the main elements of both the original and the extended marketing mix. This includes an introduction
to the concept of the product life cycle, new product development, pricing strategies, distribution options and the
promotion mix. Finally, learners will develop their own marketing mixes to meet the needs of different target
groups. This includes considering the differences when marketing services as opposed to goods. A range of other
contexts is examined including marketing to businesses instead of consumers and the development of international
markets.

 

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