As a marketing manager for a discount retail store in Brooklyn, you have been asked to evaluate a marketing plan for basketballs to ensure that the 4 P’s of marketing are being applied well. Using your knowledge of the 4 P’s and the best approach to generating sales, you’ll take a look at a number of marketing recommendations and choose the approach that you believe will sell the most products.
Instructions Step 1: Product Life Cycle In the Marketing Analysis Presentation provided by your marketing team, you’ll see three different basketballs that need to be included in the product display on Slide 2. Each product has unique features. Based on the information provided about the customers that shop at the store location on Slide 3, choose the basketball that you think will sell the most. Underline your selection: Basketball 1 Basketball 2 Basketball 3 Explain the rationale for your decision.
Step 2: PLACE On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products. On Slide 4 of the Marketing Analysis Presentation, you’ll see the results of a survey that asked potential buyers about where they are most likely to purchase these products. Underline your selection: Traditional Stores Online Explain the rationale for your decision.
Step 3: PROMOTION Slide 5 of the Marketing Analysis Presentation shows three recommended advertisements, including a special deal promotion, for the product that is expected to sell the best. Based on the information provided about the customers that shop at this store location on Slide 3, determine which promotional activity will sell the most product at this particular store. Underline your selection: Promotion 1 Promotion 2 Promotion 3 Explain the rationale for your decision. Step 4: PRICE Look at the pricing options available for each of the three products together on Slide 6. Based on your knowledge of the Pricing Strategies discussed on pages 186-187 in the textbook, choose the option that has the best pricing mix for all three products. Refer to the customer information on Slide 3, if needed. Underline your selection: Pricing Mix 1 Pricing Mix 2 Pricing Mix 3 Explain the rationale for your decision.
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