Marketing management

Marketing management

Order Detail

Select a large market problem that you have at work. This problem will have many symptoms that create this issue. For example, this problem could be an inconsistent availability of product for customers. What are the symptoms of this problem? Some symptoms may be: the lack of component parts, natural disasters (flooding, storms etc.), supply chain issues, lack of natural resources, old manufacturing equipment, a new large customer, a union strike, etc. Make sure the problem you select is a good one as you will follow this throughout the term

For this market problem:

1) Write the beginnings of a win/lose survey. Under each category write 5 questions that would be


2) Write a positioning document for the solution to the problem

3) Write two user persona’s

4) Write the market requirements and then prioritize the requirements

Pre-Written Pages: 5


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