Outline of the Business Plan Cover page and table of contents Executive Summary: Overview of a plan that is no more than two pages. (Should be written last.) Company Description: demonstrates to the reader you know how to translate an idea into a business. Mission statement Product/service position Milestones Industry Analysis: need to excel in 2-3 competitive areas. Industry structure. Trends affecting industry. (use porters five forces model) Market Analysis: Market segmentation and competitor analysis. Marketing plan: Company’s strategy for selling its product or service – product, price, promotion, distribution.
- Management Team and Co. Structure. Operations Plan: How will you run your business and produce your product or service? Product or Service Design and Development Plan: Prototypes
- Challenges and risks Patents and trademarks Financial Projections: Sources and uses of funds statement, assumptions sheet (what are the assumptions your projections are based on?), pro forma financial statements.
Pre-Written Pages: 14
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