a case study on Virgin Atlantic Airlines uses as many references as you can and follow the below feedback.
In your literature review, I feel that there ought to be some more time spent on going through the main motivational theories and Defining motivation. Especially I feel that there ought to be a diagram and explanation of Maslow, especially since you go on to reference him in your later writing.
Your literature review is quite descriptive regarding what BA / SWest airlines offer but your work does not really offer any comparisons/contrasts between literature that have been written on the subject/authors opinions and there is a great deal out there in terms of academic journals on Emerald/lexsd etc if you type into the search criteria ‘motivation airlines’ it will come up with many journal articles that I would expect you, t have referenced in your work.
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