Small businesses often ask for advice as to how they can apply the successful marketing strategies of companies like Apple to their enterprise. For around twenty or so years, Apple Computer principally manufactured personal computers which included Apple II Macintosh and Power Mac. Its sales and market share declined considerably during the 1990’s until Steve Jobs, who had been removed from the company returned to Apple in 1996. Steve Jobs introduced a business attitude of simplifying the design of products and making things that the general public was familiar with. He started with the original iMac in 1998.
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