Leadership Across Culture: Managing Diversity It’s probably a good idea to start with a section on why is has become
increasingly important to manage cultural diversity in the hospitality industry and the benefits of doing this. Reference these points from the research and evidence you have gained from your reading. Then move onto areas of policies and strategies that could be adopted by hospitality firms (see discussion below)
In the conclusion:
Summarise the points you have made and conclude your report/essay. The word limit is 2,500 words so you need to make sure that all of your discussion is relevant and written succinctly. Choose around 2-3 areas where you can discuss and analyse theory on strategies that should or could be adopted by hospitality firms to gain a competitive advantage within the industry. Think of it as a review of the literature on MCD strategies and compare and contrast what the authorities and researchers state.
N.B. You don’t need to discuss Hofstede or Trompenaars in detail, as these are theories on cultural diversity and although they can be used when defining culture, do not describe or apply then in the report/essay, these are being analysed in your presentation. There are a lot of articles, books and theories on this subject so you are required to analyse these authors and experts. MCD has always been taught at this college and there are abundant books and articles. Your own opinion and/or experience ARE NOT needed here.
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