This assignment will assess the following learning outcomes:
1) Identify and critically evaluate the major environmental influences affecting global and international markets to justify recommended strategies;
2) Apply appropriate analytical models and frameworks to analyse, assess and critically appraise global and international marketing situation.
Write an Individual Assignment up to 2500 words on analysing the following case:
The globalization refers to the shift toward a more integrated and independent world economy. Globalization of production refers to the tendency among firms to source goods and services from different locations around the globe to take advantage of national differences
in the cost and quality of factors of production. Consider yourself as a Marketing Manager of an International Sports wear brand, operating in different countries. You have to critically analyse and evaluate its marketing strategies, applying the principles and practices of international marketing concepts.
i. Introduction about the company chosen and its product. (10 marks)
ii. Analyse the factors which led your chosen company to internationalise. (10 marks)
iii. Competitive advantages of being globalised and list impacts and reasons of globalization. Company that you have chosen is multinational or global retailer? Critically analyse and defend your answer. (20 marks)
Pre-Written Pages: 8
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