International Marketing – Session 3

International Marketing – Session 3

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To complete this task please answer the questions below:What barriers will Unilever face when rolling out its new ecommerce strategy and how should it attempt to deal with them?

1. What barriers will Unilever face when rolling out its new ecommerce strategy and how should it attempt to deal with them?

2. Why would Unilever conduct SWOT and PESTLE analyses before deciding to commit to their international ecommerce strategy?

3. Briefly apply Porter’s five forces model to one of Unilever’s brands in one national market and evaluate whether you feel that the competitive environment is favourable for the organisation in this context.

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