International Marketing – McDonald’s

International Marketing – McDonald’s

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International marketing This assignment will assess the following learning outcomes:1) Identify and critically evaluate the major environmental influences affecting global and international markets to justify recommended strategies;2) Apply appropriate analytical models and frameworks to analyse, assess and critically appraise global and international marketing situation. Write an Individual Assignment up to 2500 words on analyzing the following case:TopicIn this assignment, you have to consider any International Fast Food Company and its products. You have to critically analyze and evaluate its marketing strategies, applying the principles and practices of international marketing concepts.Being a marketing manager, your main task is to prepare an International marketing plan along with analysis and any challenges faced by the company during internationalization. You have to cover your topic of study in all the following areas;1) A brief Introduction about the company and its products.2) Mode of entry – selection of market entry strategies to enter into various countries.3) Reasons behind internationalization.4) Evaluate the marketing mix strategies adopted by the company in McDonalds.5) Discuss brand positioning and advertising strategy.6) Competitor analysis with respect to Oman in McDonalds.7) How social and cultural factors have significant impact on the target market in McDonalds an international environment.8) Which factors influence the decision in developing distribution channels internationally?9) Conclusion and findings of framework analysis10) References must be according to Harvard Style Guidelines to Students:Style and Format Write down the exact number of words at the end of your essay. You may include diagrams, figures, appendices etc. without word penalty. A sliding scale of penalties for excess length will be imposed. The first page must be designed as a cover page name, student ID and batch. Computer format is compulsory. Make sure you use a consistent format for your essay (font, font size, margins etc.).Referencing Style for the AssessmentIn the text of your assignment if you quote directly from an article, journal or book this should appear in quotation marks (“…”). The source should then be acknowledged by stating the author’s last name and date in brackets at the end of the quotation, e.g. (Rushmore & de Roos, 2002).If you paraphrase or reword from a journal, article or book the source should either be acknowledged within the sentence, e.g.According to Kasavana & Brooks (2001), revenue management is……..or at the end of the sentence before the full stop, e.g. (Kasavana & Brooks, 2001).At the end of the assignment all references should be listed on a separate page headed REFERENCES. Make sure that all references are complete; and that all references mentioned in the text are given in the list of references and vice versa. Any items not cited should be listed separately under BIBLIOGRAPHY or FURTHER READING using the Harvard referencing style.StructureYour essay should be structured with sub topics related to the assignment criteria.DeadlineYour assignment will be submitted before the deadline. The assignment will not be accepted at any later date than the set deadline. No excuses will be entertained except extenuating circumstances. Essay Assessment Criteria:1. Presentation (10%) – Avoid missing sections or irrelevant material, and maintain logical flow.2. Direction and coverage, structure and sequencing – your essay should be according to sub topics related to the assignment criteria. (10%)3. Theoretical understandings (30%) – demonstrate an error-free understanding of the basic concepts and project your readings in the report in the form of a relevant citation style.4. Use of relevant examples and evidence (10%) – all your assignments are related to Market Operation specifically. Avoid use of generalities as this will reflect lack of effort in studying the company.5. Level of analysis and evaluation (25%) – demonstrate the ability to link between the theory and application along with a critical evaluation.6.Conclusion (10%) – your conclusion and recommendations must convince the reader that they tie with the logical flow of your analysis.7. Referencing (05%) – An authority that contributes to your answers should be mentioned accordingly using the Harvard Style Referencing Sr. Description %age 1st Marker 2nd Marker1 Presentation – Avoid missing sections or irrelevant material, and maintain logical flow. 10% 2 Direction and coverage, structure and sequencing – your essay should be according to sub topics related to the assignment criteria.10% 3 Theoretical understandings – demonstrate an error-free understanding of the basic concepts and project your readings in the report in the form of a relevant citation style. 30% 4 Use of relevant examples and evidence – all your assignments are related to Market Operation specifically. Avoid use of generalities as this will reflect lack of effort in studying the company. 10% 5 Level of analysis and evaluation – demonstrate the ability to link between the theory and application along with a critical evaluation 25% 6 Conclusion – your conclusion and recommendations must convince the reader that they tie with the logical flow of your analysis 10% 7 Reference – An authority that contributes to your answers should be mentioned accordingly using the Harvard Style Referencing 05% Total 100%

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