a) a detailed summary of the paper divided into different sections (i.e., Introduction, Literature, Hypothesis, Studies, Results and Findings, Discussion), (b) what you consider to be the “open question” (i.e., the question the studies leave unanswered, an interesting next step), and (c) a follow-up study that you believe would help to address that open question (the way you would go with finding the answer to the open question). Open questions and follow-up studies cannot simply be a
replication “with a broader sample” or “the same study in a different country.”Objectives: First, this work is designed to offer you experience with consumer behavior literature. You are not limited to only the article you choose. You can do a brief research on the topic of the article you chose and briefly present the findings of other
research on that topic. Second, it will help you improve your critical thinking while searching for a possible future direction to the paper. Evaluation: be graded in terms of how well you summarize the article, how carefully you consider the strengths and limitations of the article, and how well you articulated the open question. Your proposed method of data collection is also important but will be weighed less. Keep in mind that not requiring a report, for a reason.this is paper
that should be summarized The influence of disorganized shelf displays and limited product quantity on consumer purchase.Castro, I. A., Morales, A. C., & Nowlis, S. M. (2013). The influence of disorganized shelf displays and limited product quantity on consumer purchase. Journal of Marketing, 77(4), 118-133.
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