An industry is a group of firms that market products which are close substitutes for each other (e.g. car industry, travel industry). For this exercise: Identify the industry focus for your Industry Analysis Paper. What industry product or service segment will you target? Identify the two companies within this industry; are these companies publicly traded or private? (for public company, supply ticker symbol and company website’s Investor Relations URL, view example); what product(s) or service(s) makes the companies peers?Cite an industry report (from a CityU business database) on or related to your industry. Include the database in your “Retrieved from ___
database.”Cite a company report (from a CityU business database) for one of your two companies.I will upload 2 folders on how to find the industry and company in the City University of Seattle database.
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