Banking is an essential part of every economy, and the standing of banks is according to the services and quality of services that are provided to customers to keep them satisfied and loyal to the bank which is serving them. Banks provide innovative services for their customers which include: online banking, ATM cards, and easy deposit and withdrawal facilities, attractive returns on investments, granting loans on favorable terms to businesses and individuals, mobile banking, gift schemes on account opening and other services to retain customer loyalty. Retaining customers is the main priority for banks, and all banks compete in providing the most and best services to keep their customer satisfied
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