include a proposal of two sets of market segmentation criteria which could be successfully targeted by the business. You must undertake suitable market research to explain how these chosen customer groups will grow the business within the entertainment marketplace. The report must clearly demonstrate your understanding of buyer behaviour and show suitable research to justify your chosen marketing strategy to meet the requirements of the suggested segments and move the business forward. The report must be fully Harvard referenced and make use of appendices material where appropriate. Further details will be provided on the module sun space Assessment section.
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